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UNIQA · Commercial
Commercial
ClientUNIQA
TypeCommercial
Duration30s
Year2024
IndustryInsurance
Brief
What the client needed
A broadcast and online commercial for UNIQA's flagship product. The brief: feel human, not corporate.
We cast real people instead of actors and shot in actual homes, not sets.
Edited tight, scored warm, delivered for TV and 9:16 social in a single shoot.
30s
Broadcast cut
5
Social formats
1 day
Production
Audience & Goal
Who it was for
Mass-market awareness. The spot had to feel different from the rest of the category in the first three seconds.
