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Shelly · Product Video
Presence Gen4
ClientShelly
TypeProduct Video
Duration45s
Year2025
IndustrySmart Home Hardware
Brief
What the client needed
The Presence Gen4 sensor detects motion with mmWave precision. We made a film about absence - the rooms in your home that breathe when nobody's there.
Built around a single character moving through a quiet apartment, with the sensor responding silently in the background.
Macro photography of the device, paired with handheld coverage for the human moments.
60s
Final cut
4K
Master delivery
3+
Social cuts
Audience & Goal
Who it was for
Existing Shelly customers expanding their setup. The film had to feel like an upgrade, not a replacement.
Script & Storyboard
