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Shelly · Product Video - Commercial
Flood Gen4
ClientShelly
TypeProduct Video - Commercial
Duration60s
Year2025
IndustrySmart Home Hardware
Brief
What the client needed
Shelly came to us with the Gen4 of their water leak sensor - smaller, faster, with better connectivity. The challenge: water sensors are inherently boring until your basement is underwater.
We built the entire video around the moment of relief - that quiet feeling of knowing the device is working while you're not even thinking about it.
Shot over two days with practical water effects, finished with subtle motion graphics for connectivity range and battery life.
60s
Final cut length
+38%
Conversion lift on PDP
5
Social cuts delivered
Audience & Goal
Who it was for
Spec-conscious smart home buyers who already trust Shelly. Premium enough to justify the upgrade, emotional enough to land on social.
Script & Storyboard
