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Shelly · Product Video
Bulbs Gen3
ClientShelly
TypeProduct Video
Duration81s
Year2026
IndustrySmart Home Hardware
Brief
What the client needed
Shelly's Gen3 smart bulb range needed a film that made light feel intelligent, not just connected.
We built the narrative around the idea that lighting should adapt to you - warm in the evening, focused in the morning, automatic when you're away.
The film covers both Shelly Duo (tunable white) and Shelly Multicolor (RGBW) in a single continuous story.
60s
Final cut
4K
Master delivery
3+
Social cuts
Audience & Goal
Who it was for
Smart home owners looking to upgrade from basic bulbs to adaptive lighting. The film had to show why Gen3 is smarter, not just newer.
Script
Scene by scene
00:00
Open on a dim room. Light flickers on, revealing the space.
"Lighting shouldn't work against you. What if your lights could think a few steps ahead? That's where Shelly Gen 3 smart bulbs come in. The smartest Shelly bulb so far."
00:15
Phone screen showing Wi-Fi and Bluetooth icons next to a glowing bulb.
"Set up over Wi-Fi or Bluetooth. No hub required. Turn it on. Control the brightness all from your phone."
00:25
Split screen: warm white bulb on the left, colorful RGB bulb on the right.
"Shelly Duo for when you need to adjust the light temperature. Shelly Multicolor for when you want more character in the room."
00:35
App interface showing automation schedule and light sensor integration.
"Change it in the app or let automations take over. Add a Shelly device with a light sensor and your lights turn on when needed and off when they're not."
00:45
Time-lapse from bright morning light to warm evening glow.
"At night, even light should be quiet. It keeps you focused in the morning and relaxed by evening. Shelly Duo and Shelly Multicolor adapt automatically from cool to warm white."
00:55
Person entering a warmly lit home. Security mode indicator in app.
"Even coming home feels different. Lighting makes all the difference. And when you're away, it runs automated schedules to simulate you're there."
01:05
Color wheel in app. Bulb cycling through colors in a living room.
"Then comes Shelly Multicolor Gen 3. White, color, and everything in between. Set the mood with color. Already using RGBW lighting, Shelly Multicolor fits right in."
01:15
Advanced settings screen showing custom scripts and scheduling options.
"Create a simple weekly schedule for your lights from seconds to months. Adjust brightness, transitions, even dimming behavior. Advanced users can even write custom scripts."
01:25
Final product shot on clean background with Shelly logo.
"Internet gone, lights still work. Shelly Gen 3 smart bulbs. Personalize your light."
Storyboard
Frame by frame
01
01 - Establishing wide
02
02 - Macro hero
03
03 - Three-quarter reveal
04
04 - Lifestyle moment
05
05 - Detail beauty shot
06
06 - Logo lockup
