Shelly · Product Video
Brief
Shelly's Gen3 smart bulb range needed a film that made light feel intelligent, not just connected.
We built the narrative around the idea that lighting should adapt to you - warm in the evening, focused in the morning, automatic when you're away.
The film covers both Shelly Duo (tunable white) and Shelly Multicolor (RGBW) in a single continuous story.
Final cut
Master delivery
Social cuts
Audience & Goal
Smart home owners looking to upgrade from basic bulbs to adaptive lighting. The film had to show why Gen3 is smarter, not just newer.
Script
Storyboard
01 - Establishing wide
02 - Macro hero
03 - Three-quarter reveal
04 - Lifestyle moment
05 - Detail beauty shot
06 - Logo lockup