01 / 06
Conversation
A short call about the product, the goal and the deadline.
Product video
Product films for tech and hardware brands
Catchy Graphics is a video studio in Sofia, Bulgaria, that makes product films and commercials for tech and hardware brands. We write the idea and the script, then shoot, build in 3D, animate or generate the film, and deliver every format and language version you need.
01
Who it is for
Marketing teams launching a physical or tech product who need a film that explains it and makes people want it.
We write the concept and the script in-house, and Rad usually records the voiceover. You talk to the people who make the film.
02
What you get
No usage fee for our work. Music and talent licences are spelled out upfront.
- One hero film.
- Three vertical social cuts.
- 10 to 30 lifestyle images - photographed, 3D or AI.
- Language versions - German most often; Italian, French and Polish when needed.
03
How we make it
Five techniques, often more than one in the same film.
Live action
Shelly Flood Gen4: real practical water effects in front of the camera, plus five social cuts.
See the film ›
Motion design
Antelope Audio Edge Note: a microphone film made in 3D and motion graphics.
See the film ›Process
02 / 06
Proposal
One PDF with the idea, a sample script, reference frames and the timeline.
03 / 06
Script and storyboard
Approved before production starts.
04 / 06
Production
Shoot, 3D, animation or AI - whatever the idea needs.
05 / 06
Edit and sound
Edit, grade, sound design and voiceover.
06 / 06
Delivery
The hero film, the cuts, the images and the language versions.
Questions
It depends on the technique and the scope. A filmed spot, a 3D build and an AI film each run on a different schedule. The timeline is set out in the proposal before anything starts.
The product (or CAD files and renders if the film is built in 3D), what it does, who buys it, where the film will run and the deadline. A brief helps, but it is not required.
Yes. Writing the idea is part of our job.
We pick per idea and per product, and often it is a mix. Shelly Flood Gen4 was shot with real water, Flood S Gen4 was made with AI footage, and on Wall Display the screen was added in 3D.
Yes. Vertical cuts, square and 16:9, with German, Italian, French or Polish voice or captions.
Yes. The Shelly films, for example, are made for international markets and delivered in German and other languages.
Every quote is by line item - script, shoot, animation, sound, voice-over - so you see what you pay for.