Case studies and notes on how we make product films.
Case study
Live action, 3D, AI or motion graphics - how we choose the technique for each Shelly smart home product, and what every one of the films has in common.
A 60-second product film shot on an empty wall in a rented apartment, with the display added in 3D. How the idea, the script and the method fit together.
Shelly Flood Gen4 was shot with real water in front of the camera. Flood S Gen4 was made with AI-generated footage. Two films for the same kind of product.
A filmed video series for Christopher Hansard's online courses - scripts written in-house, several shoot days, finished with motion graphics.
A documentary series profiling artists for Fortelier. No script - the artist leads, guided by a few interview questions. Filming, motion graphics and visual effects by Catchy Graphics.
Article
The technique should follow the product, not the other way round. Five ways to make a product film and when each one fits, with examples from our work.
What a video production company needs from you before it can quote, what you should get back, and where the changes should happen.
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